Chencun Brand of Foshan Shunde Chencun Chunxiao Food Industrial Co., Ltd. was created by Mr. Huang Hanbiao who is the founder of Chencun rice noodle products. In the 1980s, Huang Hanbiao, the third generation of successor of Chencun rice noodles, renamed the originate old shop of Chencun rice noodles "Huang Dan Ji" as the more powerful "Chencun Rice Noodles Restaurants". In terms of the cooking methods, he not only adhered to ancestors'  crafts, but also continued to get rid of the stale and bring forth the fresh. But gradually, Huang Hanbiao found that using this method of family-style production by manual to process Chencun rice noodles was indeed behindhand, with their quality being not stable and the production environment being unhygienic. Sometimes when supply exceeds demand, the fresh Chencun rice noodles were wasted; sometimes when demand increased greatly, but the processing capacity was limited. 

    In 1933, people's pace of life accelerated at that time, and foreign food was very popular, such as the good selling instant noodles. After studying, Huang Hanbiao found that only if the raw materials were guranteed, and the traditional crafts were remained, the quality and standardization of products as well as the sanitation issue during the production process. Meanwhile, as dry products are easier to storage, he walked onto another road of Chencun rice noodles while running his time-honoured brand "Huang Dan Ji—Chencun Rice Noodles", that is, dry rice noodles. 

    After market investigation and introduction of friends, Huang Hanbiao found Kennyway and purchased several instant flat rice noodle production lines and instant friction cooking rice noodles (Yunnan rices noodles) production lines from Kennyway. On the basis of long-term cooperation and exchanges with Kennyway, Chencun has kept improving and promoting its own technologies, and developing its own marketing channels. 

    At present, "Chengcun" Brand instant rice noodles, vermicelli and sweet potato rice noodles and other products have become the most favorable food among Chinese consumers and have been exported to foreign countries.